Can Tech Respect a Relationship-Driven Industry?

Originally published on Recycling Product News

"There's a shift where the next generation is taking over some of these operations," says Blake Gordon, general manager of digital trading at Georgia-Pacific Recycling. "They grew up with technology, and they don't like to spend time talking on the phone. That's where we're building [digital tools] so that we can serve people how they want to be served."

That thinking has shaped two digital tools that the company recently rolled out: hubbIT, its online buying platform, and GPR 365 Connect, a portal for users to schedule pickups, manage paperwork, and find freight options.

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