Save Kai > Facebook Fundraising Campaign
Save Kai > Facebook Fundraising Campaign
Cohn & Wolfe | Newsroom
A Goldfish named Kai, brings a massive global issue right to our computer screens. Can one goldfish inspire action against plastic pollution in the world's oceans?
Non-profit group Project Kaisei (Kī -say), launched a 24/7 live streaming video campaign on FACEBOOK to call attention to the impact of plastic pollution in the world’s oceans and help fund its next ocean cleanup expedition this summer.
Every donation removes a piece of plastic from Kai’s future home – a polluted part of an aquarium-sized garbage patch filled with plastic bottles, toothbrushes and other material found in the North Pacific Gyre.
Kai’s “struggle” for a clean home is a metaphor for thousands of marine life that suffer daily due to encroaching plastic in one of the most remote ecosystems on the planet. Our hero is actually living behind a glass wall, safely separating him from the plastic.
The “Save Kai” campaign ends on June 10th following World Ocean’s Day. You can follow Kai on Twitter and post comments to his Facebook page.
** Cohn & Wolfe designed and developed the digital campaign on a shoestring budget for pro bono client Project Kaisei.**
Videos From This Campaign
Content from this campaign
Save Kai > Behind the Scenes VIDEO
A look at how an acerbic Goldfish named Kai, landed in an eco-reality show - of sorts, on Facebook. Check him out LIVE http://on.fb.me/savekainow
Every donation removes plastic from Kai's future home and raises money for Project Kaisei's third ocean cleanup expedition, set for this summer. For more information about Project Kaisei's work ...
May 18, 2011 7:00 AM ET
Can One Goldfish Inspire Action Against Plastic Pollution?
“Save Kai” and world's oceans from plastic pollution. Every donation made to Project Kaisei cleans Kai's future castle in the sea and raises money for their third ocean cleanup expedition this summer. Participants can make donations via Facebook...
May 10, 2011 9:00 AM ET
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