Business Sustainability: To What End?
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
If the corporate actions of the first quarter are any indication of the future, then business sustainability is truly the mindset for 2011 and beyond. The nearing horizon of financial recovery is creating a stronger incentive for business sustainability, and more companies and individuals are reaping the reward of applied sustainability concepts. But to what end? When will we know that we are finished?Recognizing a shift beyond traditional measures of success, leading companies are seeking to refine their business sustainability strategies, improve internal and external communication, and bring cohesiveness to their organization by promoting greater stakeholder engagement. Moving beyond the ‘green’ business project, the business sustainability pursuits of today’s leaders are focused on a business mindset shift as an end-state. The mile markers in this continuous journey of pursued business sustainability represent the progress toward ‘sustainability’. Defined as being embedded in the fabric of the organization, some examples might include:
Business sustainability actions elevating current incentives clearly defined across the organization.
Business sustainability actions accelerating both personal and business development.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".