Business Sustainability Strategy: Building the Base

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 23, 2011 10:19 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Developing and delivering commercially successful products and services that build customer loyalty can be a challenge in today’s dynamic consumer market. However, many of our sustainability consulting clients now realize that repeat business is one of the most important aspects of their survival.  Stable base revenue generation is not only a requirement to fund immediate growth, but it is essential to ensure long-term business sustainability.   Highlighted in the article, It's Cheaper to Keep 'Em, the authors at explore the cost/value efforts of new customer acquisition versus existing customer retention.   “If you’ve ever tried to explain the concept of ‘make new friends but keep your old ones’ to a five-year-old, you have a pretty good perspective on how many high-growth businesses approach customer acquisition and retention.  Growing businesses tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth: retaining and growing their existing customer base.”   Click here to continue reading Business Sustainability Strategy: Building the Base.    Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".