The Business Sustainability Option Period is Expiring

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 6, 2011 10:30 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

"There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline." ~ Andy Grove, Intel 

Are you enabling sustainability in your business?  Are you identifying and managing business sustainability risk?  Are you actively implementing specific sustainability concepts into core businesses operations?  At some point in time these questions will be asked by at least one if not several of your business stakeholders who have a vested interest in the direction of the company.  By then the option period will have expired, and your business may find itself behind, struggling to keep up with the more responsive competition.   In 2009, Wal-Mart changed the view of sustainability when the company asked its suppliers these exact questions.  Communicated as non-optional, suppliers who may have never considered business sustainability concepts were now extremely incentivized to take immediate action to maintain presence in this global supply chain.  What followed were similar actions by IBM and others who placed their own sustainability expectations on their supply chains.   For those outside of the customer mandates, the past year brought awareness to a different business sustainability motivator.  Capital investment, a valuable asset in the recovering economy, now came with its own sustainability expectations.  Not eager to assume business stability risk in the wake of the recent downturn, lenders appear to favor business plans that manage business sustainability risk.  Investors want to see actionable plans in place to mitigate not only traditional economic sensitivities but environmental and social risks. Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".