Business Sustainability: Moving Beyond the Concept

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 28, 2010 3:33 PM ET

Taiga Company Blog

The rapidly changing landscape of business today has place sustainability as pinnacle conversation in executive boardroom discussions and strategy sessions for future company success.  By shifting the traditional view of business sustainability as an added cost to a true business value opportunity, companies are jumping onboard to capture untapped benefits.  However, capturing this value requires executives and their organizations to move beyond the business sustainability concept to real action.

The economically driven actions over the past two years may have temporarily shifted the direction of the business; however, the prospect of financial recovery is creating a new platform for business sustainability.  If the the corporate actions of the first quarter are any indication of the future, then business sustainability is definitely a 2010 focus. 
 
So the question you should be asking yourself: has my business transformed the business sustainability concept discussion into
sustainable business action? With many still on the fence, there is a distinct and defined early-mover advantage in taking proactive steps to create a business case for sustainability: click here to continue reading.



 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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