Business Sustainability: Keeping it Real

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 1, 2010 11:15 AM ET

Taiga Company Blog - by Julie Urlaub, Founder and Managing Partner at Taiga Com…

How long does a company keep producing a product that does not sell?  How long does a supplier last who fails to deliver on-time?  In the business world, action must generate return to be sustainable.  However, one of the challenges in transitioning business sustainability from the drawing board to daily practice is the ability to link sustainability concepts to specific business value.

We find in our professional consulting that most companies want to make sure they are committing capital to the right business strategies.  In a recent post, What is the Business Cost of Sustainability, we discussed the value of providing transparency to business sustainability costs.   In evaluating business sustainability return, a company should consider both top and bottom-line impacts:   Top-Line: •    Will base sales increase through improved reputation and customer loyalty? •    Will new market opportunity become available? •    Will new consumer segments be attracted to company products and services? •    Will overall sales increase from applied business sustainability concepts?   Bottom Line: •    What will be the resources requirements to implement sustainable change? •    How will sustainable actions affect exiting processes? •    Will material or service supply cost increase or decrease? •    Will overall long-term variable cost increase or decrease?  

Our business sustainability consulting experience at Taiga Company has shown that each business has its own focus and value drivers; click here to continue reading.


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".