Business Sustainability: Getting with THIS

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 4, 2011 11:29 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Have you seen the Kia Soul hamster advertisements? How about that catchy phrase, "You can get with this" or  You can get with that."  Love it!  Why?  Because from a sustainability perspective, one can equate traditional business models as getting with THAT and sustainable business strategies as getting with THIS.

We've all heard it before, "If you always do what you've always done, then you'll always get what you always got."  In other words, you can't solve the problem with the same thinking that created it.  Such is the case with climate change, carbon, water, and other pressing world concerns.   So, if getting with THAT isn't cutting it, then what is getting with THIS mean?   It means a change in perspective.   The lens of business sustainability is that perspective.    Business sustainability isn't about sacrificing profitability or becoming an environmental business.  Sustainable business strategies span a multitude of topics: stewardship of resources; best practices; reputation, brand management and customer service; leveraging technology and enable a business to meet goals of growth and revenue generation while simultaneously contributing innovative thought leadership to some of the world’s most complex and pressing concerns.    If you think getting with THIS (embracing  business sustainability) is a passing trend, think again.  Business sustainability strategies are making their way into corporate decision making - specifically, the supply chain.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".