Business Sustainability: Finding Your Own Flow

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 18, 2010 9:18 AM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

We have all heard the phrase, “go with the flow” or “follow the path of least resistance”.  In business, this can be a far too easy and potentially dangerous proposition.  What could be considered a sustainable path for one organization may be a road to failure for another. 

Our professional consulting frequently finds businesses approaching sustainability in an ad-hoc manner, often lacking sustainability plans united with business objectives.  Even more concerning are those organizations simply along for the ride, following the latest trends or simply mirroring the actions of their competitions.    As we emerge from this economic downturn, the business world is truly rediscovering itself.  Companies are taking swift and responsive action to get back on track.  This is creating a flow of energy that may or may not be aligned with the business sustainability interests of your organization.  The challenge is, for each organization, to define its own business sustainability path.   Choosing the right business sustainability strategy is not an easy task, and implementing it across the entire organization can be even harder.  For this simple reason, many businesses end-up approaching sustainable change from the same traditional structured business processes or adopting someone else’s.  In contrast, we encourage businesses to break this cycle and seek out business sustainability actions that: click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".