Business Sustainability Engagement: Mastering Active Communication

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 21, 2011 11:28 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Do you struggle to effectively and clearly communicate your business sustainability message to your own organization?  What about to the outside world?  With sustainability concepts and definitions still subject to interpretation and debate, the ‘active’ engagement and dialog with stakeholders can not be overlooked when building effective business sustainability programs and communication plans. 

Traditionally, the business world has used a more passive model when communicating to the external world.  Information has historically been pushed out with very little ‘active’ input provided to the original message.  With an evolving world of instant feedback, this model is definitely changing.  

Beyond clear and transparent communications, companies and their leaders recognize the value in participation and continuous engagement as part of an effective public image.  As discussed in the report, Understanding and Preventing Greenwash: A Business Guide, there are a number of factors that play into the reception of any corporate message, including consumer perceptions.  It is these perceptions and the ability to instantly capture them that has leading edge companies seeking to align with internal and external input.  Click here to continue reading.



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".