Business Sustainability: Do You Get It?

Business Sustainability: Do You Get It?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Tuesday, September 21, 2010 - 2:09pm


One approach to innovation is to wait for it to come to you.  Another approach is to seek it out.  Such is the case with sustainability.  Some get it.  Some don't.  What is it that the early adopters of business sustainability get that others are missing? 

Specifically, leading organizations are finding ways to address current challenges and transform economic roadblocks into business sustainability opportunities.   How are they doing this?  Well, as we comment in our business sustainability programs, the universal concepts of business sustainability apply to all businesses, but how they are implemented in a specific business yield unique results.   Currently there are several trends continuing to create business and individual opportunity:
•    Sustainability is expanding business and entrepreneurship: Described as the next “gold rush”, sustainability is creating opportunity for new ventures and business expansion.
•    Creating an incentive for Innovation: Response to sustainability challenges/questions is sparking new ideas and technologies that are creating business opportunities.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



Taiga Company