Business Executives Lacking Creativity - Business Sustainability to the Rescue

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 22, 2010 2:46 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

How attached are you to your ideas?  To your business plan? Let's get more specific.  Are you attached to results - whether that is growth or profit or are you attached to how you get there?  Does it matter?

As Glen Beaman said, "Stubbornness does have its helpful features.  You always know what you are going to be thinking tomorrow.  Viewed from the lens of a sustainability consultant, it seems if you are attached to the traditional means of which to grow your business, you might be getting the same results tomorrow that you are getting today.   The post, You Can't Solve the Problem with the Same Thinking that Created It, addresses this precisely.   You've heard it before, "If you always do what you've always done, then you'll always get what you always got."  In other words, you can't solve the problem with the same thinking that created it.  Such is the case with climate change, carbon, water, and the evolving business landscape.   So, if doing what you have always done isn't going to cut it, then what is?    Creativity.   According to the post, The Two Innovation Challenges,  a recent IBM CEO study states that  when CEO's were "asked to prioritize the three most important leadership qualities in the new economic environment, creativity was the one they selected more than any other choice.  Why is creativity important in leaders? The report argues that creativity is the basis for "disruptive innovation and continuous re-invention ... this requires bold, breakthrough thinking."    How are creativity and business sustainability intertwined?  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".