Business Culture and Sustainability: Are You Aligned?

Business Culture and Sustainability: Are You Aligned?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Wednesday, September 22, 2010 - 2:43pm


Do you experience business sustainability resistance within your organization?  Do you feel like sustainability concepts are working against the flow?  The direction of resistance is often directly related to the source of new ideas, the nature of internal communication, and the degree of alignment across the organization. 

Experience has led us to believe that, in order to succeed, sustainability practices have to not only be aligned with but promote common interests across the company.  While management is ultimately responsible for creating corporate direction, business sustainability minded executives now realize that their stakeholders  have an equally important leadership role to play. 
Recognizing there is a shift away from a top-down push of ideas, many companies are seeking to refine their business sustainability strategies, improve internal and external communication, and bring cohesiveness to their organization by promoting greater employee engagement.  To ‘stick’, pursued business sustainability concepts have to uniquely and universally appeal or deliver value.  Many companies are currently pursuing this tactic by: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



Taiga Company