Building a Sustainable Supply Chain on Trust

Sep 13, 2011 10:30 AM ET

(3BL Media / theCSRfeed) September 13, 2011 - Research published in Supply Chain Management: An International Journal  shows it's possible -- and profitable -- to establish a sustainable supply chain by focusing on personal relationships built on trust. Read how Nespresso, a division of Nestlé, was struggling to meet growing demand for high-quality coffee. It increased sales by using strategies that improved conditions for subsistence farmers while ensuring a reliable supply of high-quality product over the long term.

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The Network for Business Sustainability is a not-for-profit organization that connects business leaders and academic experts worldwide to devise new business models for the 21st century. NBS is located at the Richard Ivey School of Business (at The University of Western Ontario) in London, Canada and at the Université du Québec à Montréal. NBS is funded primarily by Canada’s Social Sciences and Humanities Research Council, with additional support from industry partners.

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