Building Blocks of Living Green

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 4, 2010 11:00 AM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

What does it mean to live green?  We are familiar with the buzz words: green and sustainability, but what do they mean in the context of a sustainable lifestyle?  

As explained in our business sustainability consulting, sustainability is a macro concept that applies more broadly to entire systems and infrastructures. The term can be somewhat elusive, but can be characterized as it spans a multitude of topics.  Green, on the other hand, is a micro concept.   We deal with green in our everyday lives with things like clothing, food, transportation, and a long list of "how to go green today" suggestions. Green is a pretty easy concept to understand in part because it’s relative and tangible.   It is measured on a scale from dirty to clean or eco friendly vs. traditional product.   Also, tangible eco actions are oftentimes associated with being green, as in recycling.    So, what is green living and is it the same as a sustainable lifestyle?  Living green or a sustainable lifestyle is a primary focus on eco awareness with actions towards reducing ones carbon footprint, managing waste, and embracing sustainability concepts in decision making.  A sustainable lifestyle often means different things to different people.  For those well versed in sustainability concepts, a sustainable lifestyle may be very different compared to someone just beginning to make sustainable life changes.   In our eco friendly consulting, we begin by asking, "Which sustainability concepts are you most familiar with?" Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".