Beyond Sustainability: Get Ready for the Regenerative Food Movement

At a Fast Company panel during SXSW, stakeholders revealed how brands, farmers, and consumers are joining forces to create an innovative food ecosystem
May 1, 2024 12:45 PM ET
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Moderator Greg Lindsay (left) led a conversation with Christina Zwicky of Revl Fruits/Ocean Spray, Tetra Pak’s Pedro Gonçalves, and BFY Capital’s Gigi Lee Chang. Image courtesy of Fast Company.


Originally published by Fast Company

A common conundrum is waste, with 30% of all food—totaling 1.3 billion tons per year, or more than 600 calories per person daily—being thrown out due to spoilage. “If we could eliminate half of that, it would be a huge step,” said Gonçalves. Doing so, he added, not only demands increasing the shelf life and stability of common staples, but “ensuring access to the technology that will preserve it.”

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