Be Green Packaging presents Innovative and Sustainable Packaging for Gillette's Fusion Proglide Razor
(3BL Media / theCSRfeed) April 21, 2011 - The launch of Procter & Gamble’s new Gillette® Fusion® ProGlide™ Power Razor represents a first in the packaging industry and an exciting new direction for Burgopak USA. The partnership between Burgopak and Be Green Packaging–a molded-fiber company based out of Santa Barbara–has us all looking forward, and this first successful collaboration is a landmark. The significance of Procter & Gamble’s involvement as the largest consumer packaged goods company in the world cannot be understated.
Aligning with Procter & Gamble’s new long-term goals in environmental sustainability, the package redesign utilizes Be Green’s fiber-based material. The pack was a huge win in package reduction, resulting in a 79% reduction in plastics, a 17% reduction in gross weight, and a 16% improvement in pallet density; all of which was achieved without any cost increase or detriment to the aesthetics of the pack.
Procter & Gamble’s new long-term sustainability goals and strategies were released earlier in 2010, focusing on “a deep understanding of consumers.” The plan includes a vision of using materials–like Be Green–that are renewably sourced, “with meaningful sustainable innovations that reduce the environmental impact of [their] products across the full product lifecycle.”
Without sacrificing innovative design for environmental benefits, the package redesign retains shelf impact, brand identity, product protection, and cost-neutrality. Burgopak’s design aim with P&G was to integrate, not agitate the established brand value of Gillette.
Over a year of development and testing, Burgopak and Be Green Packaging have worked on the development of Cradle to Cradle® certified packaging solutions that retain all the elements needed to survive the demanding retail supply channels. The working relationship of Burgopak and Be Green Packaging represents one of only five companies to pass the P&G global audit.
Burgopak has worked with Procter & Gamble on a range of structural design projects for their leading consumer brands including The Art Of Shaving and ZIRH. The new Gillette Fusion ProGlide launched globally on January 25th, 2011.
PRESS RELEASE COURTESY OF PACKAGING OF THE WORLD
Be Green Packaging LLC, based in Santa Barbara, Calif., manufactures well-designed, high-quality, industrial- and food-grade, tree-free, GMO free, compostable packaging. The company’s products are made from annually renewable plant fibers and are offered at competitive prices. For more information about the company, please visit www.begreenpackaging.com.