Awareness to Action: Bridge the Sustainability Gap

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 25, 2011 1:30 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Whether in life or in business, the gap between awareness and action is often the biggest challenge in the implementation of any change.  In terms of business sustainability progress, the action step represents the single largest opportunity.  How do we translate the enormity of accelerated global eco awareness into true impactful business action? 

According to the latest figures, over half of all business leaders place sustainability as a business priority, yet only a small portion actually have an actionable business sustainability plan in place.  This gap represents real and quantifiable competitive advantage for those ready to move.    The hardest step really is the first one!  So where to begin?   Answer One: Shift the traditional executive view of business sustainability as a ‘Project’, with added cost requiring additional resources. View sustainable action as a business value  opportunity.  Align business sustainability actions with desired business plan results:   •    Cut operating costs through operational and supply chain efficiencies.   •    Improve throughput through asset and capacity utilization.   •    Stabilize base revenue through customer loyalty and retention.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".