Are You Maximizing Your Sustainable Business Investment Potential?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 9, 2011 2:22 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

With the current economic upswing, investors are becoming grounded in their assessment of potential and are looking for ‘sustainable’ return on their investments.  Our professional consulting finds firms, as always, want to make sure they are committing capital to the right companies and business strategies.  The question then becomes: Have the ‘right’ investment opportunities and business strategies changed?

According to Financial Times, there are five key factors investors traditionally consider when evaluating a companies long-term potential.  Coupling these basic measures with business sustainability concepts, today’s investors are developing a new perspective of sustainable business investment.  
  • The Company’s Product or Service Offering: Are the company’s offerings responsibly sourced and produced using sustainable materials and business processes? 

  • The Company’s Financial Track Record: Have the full measure of the company’s business sustainability risks been considered in the past and future reporting? 

  • The Company’s Competitive Differentiation: Is the company on the leading or trailing edge of sustainable practice in its industry?  Click here to learn more about maximizing your sustainable business potential.


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".