Are You Green to the Core?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 16, 2010 2:56 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

For many companies, the definition of ‘green’ is largely dependent on an outward projection of the business rather than its internal operations.  While an outbound offering of ‘green’ products and services is one path to sustainability, our sustainability consulting prefers to include the entirety of business in the sustainability conversation.

Take a look at the landscape of business sustainability, and you will notice that many of the most sustainability-focused companies in the world do not necessarily offer green products or services.  However, these organizations are still realizing tremendous value in applied sustainability concepts or overarching business sustainability programs.    In fact, our daily interactions with businesses very rarely focus on end-products.   We make a clear distinction between green products and a sustainable company.   Offering a green product or service provides a variety of advantages that don’t necessarily create a sustainable or green company.  Today’s sustainability leaders are taking business sustainability to the next level.  These progressive thinking organizations are moving beyond the green to define the business changes that will ensure their future by defining: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".