Here’s how the General Mills subsidiary is going beyond organic and leading the packaged food industry toward regenerative agriculture.
[Photo: <a href="http://www.danforbes.com/" rel="nofollow">Dan Forbes</a>]
By Ainsley Harris
Once a pot of water is boiling, it takes less than 10 minutes to turn a box of Annie’s mac and cheese into a bowl of warm, creamy goodness. But that convenience belies a complex ongoing effort on the part of the organic food pioneer’s parent company, General Mills, to enable the product to do vastly more. The 154-year-old consumer packaged goods giant has emerged as a leading champion of regenerative farming practices, which sequester carbon in the soil rather than releasing it into the atmosphere, where it contributes to global warming.
