Allowing Value to Focus the Sustainability Conversation

Allowing Value to Focus the Sustainability Conversation

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Friday, September 17, 2010 - 2:43pm

NEWSROOM: Taiga Company

CONTENT: Blog

With an extremely wide range of perspectives and view points of the world, it might seem crazy to think a common definition or framework of ‘sustainability’ could ever be defined.  Add to that, personal beliefs and business operating philosophies, and the conversation continues to expand.   However, our sustainability consulting believes that the point of convergence in the personal and business sustainability conversation begins and ends with value. 

From a business context, the realities of increased business risk, increased cost or the loss of revenue, often narrows the discussion of business sustainability pursuits.  When sustainability concepts are directly applied to specific areas of concern in current business processes and practices, the value of sustainable action is then seen in tangible results. 
 
The ability to transcend lagging business sustainability measures to a pursued value can often differentiate an innovative organization from the rest of the pack.  This forward looking definition of value can:
 
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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Contact

Julie Urlaub
Taiga Company
http://www.TaigaCompany.com