4 Green Spheres of Influence

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 8, 2011 2:00 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Effective leaders know how to influence people. In most organizations, it's not about authority, it's about influence.  The same applies in our personal worlds.  Today, escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate innovative forward eco movement for some but simultaneously create confusion and skepticism for others.  

However, many in the field, including our sustainability consulting practice, agree that the gap between eco awareness and action may represent the single largest opportunity for global sustainability progress.  While traditional ‘green’ efforts have focused on expanding awareness, the recent explosion of information and global interest indicates that the message has been sent out and received.    In fact, a recent Gallup poll shows 94% of Americans are aware of Climate Change issues and 75% feel something needs to happen.  The next step (opportunity) is closing the gap between knowledge and personal action.  With the limitless option available, you may be asking yourself:   •    Where do I even begin?  •    What should I focus on? •    How do I know what if I am making a difference?    

As communicated in our sustainability consulting, the basic formula is: change your habits= different result.  The trick is to become aware of the areas in your life that have the biggest environmental impact, and then take inspired action to create new habits.   Sounds easy, but how do you do that?  Consider re-thinking your current approach to your areas of influence:  
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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".