Why the World's Largest Beer Company Is Investing in AgTech

Why the World's Largest Beer Company Is Investing in AgTech

photo from iStock

photo from iStock

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Taking its role as the largest malting barley consumer seriously, @ABinBev works closely with barley growers to help them increase their productivity sustainably and mitigate any challenges they may face: https://bit.ly/3g77htl
Tuesday, June 30, 2020 - 2:30pm

CONTENT: Article

“We’re the largest beer company in the world and the largest user of malting barley, so when you think about where investment into breeding research or the supporting tech comes from, if we’re not going to do it, who will?” 

Katie Hoard, global director of Agricultural Innovation & Sustainability at Anheuser-Busch InBev is speaking to AgFunder about the company’s recent partnership with Sentera, a drone imagery analytics company.

Taking its role as the largest malting barley consumer seriously, AB InBev works closely with barley growers across 13 countries globally to help them increase their productivity sustainably and mitigate any challenges they may face.

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