Which Type of Sustainability Superhero Are You?

Which Type of Sustainability Superhero Are You?

by Julie Fahnestock

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Thursday, July 9, 2015 - 4:00pm



It is not often I think Hollywood does much right. But in terms of making money, they know exactly how to capture the 30-something audience with remakes of superhero movies. My husband, for example, can’t get enough. While reminiscing over the untold tales deep within his comic book collection, he maps out a plan for every upcoming IMAX, 3D superhero experience. Avengers, Guardians of the Galaxy, the Dark Knight. It doesn’t matter if it’s Marvel or DC, if a superhero movie is in the making, my husband is stocking up on Raisenettes. I told him to get ready because the next blockbuster is on its way and it features a whole new breed of superheroes: sustainability superheroes.

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(photo credit: Terra Infirma)

Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.