What is Your Small Business Growth Plan for 2011?

What is Your Small Business Growth Plan for 2011?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Tuesday, December 28, 2010 - 9:18am

NEWSROOM: Taiga Company

CONTENT: Blog

With the changing landscape of business and greater evidence now pointing to sustainability as critical component to future business success, companies that are ready to get going in January can make some quick progress.  While the rest of the business world may still be recovering from the holiday slow-down, business sustainability planning and resource alignment can place proactive organizations distinctly ahead of the competition. 

According to an Aberdeen Group study, The ROI of Sustainability: Making the Business Case, top performing organizations view sustainability as a "must have" strategy for long term business viability and success.  The top drivers for business sustainability implementation identified in the study include:

  • Desire for Social and Environmental Stewardship – 56%

  • Increase or Maintain Brand Reputation – 48%

  • Need for a Competitive Advantage – 46%

  • Stakeholder Pressure – 29%

  • Rising Energy Costs – 22%

  • Present or Expected Regulatory Compliance Mandates – 22%

While these drivers are appealing, business sustainability is best appreciated when viewed through the lens of your business.  Consider how business sustainability programs can help your business to improve sales, grow your business and differentiate your business from the competition. 
 
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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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