We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
We're Only Human: Personal Concerns Weigh Heavily on Business Purchases
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We're Only Human: Personal Concerns Weigh Heavily on Business Purchases http://3bl.me/zkq738
Wednesday, March 26, 2014 - 5:45pm
NEWSROOM: Sustainable Brands
CONTENT: Article
Late last year we fielded our first-ever B2B Pulse study to better understand the role sustainability plays as business decision-makers are making purchasing decisions. We spoke to a wide variety of decision-makers in a variety of sectors, and what we found about how sustainability affects those decisions is either obvious or shocking, depending on your viewpoint: Business decision-makers are people, too.
CATEGORY: Social Impact & Volunteering
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