Wells Fargo, No Barriers Warriors Join Forces with Zac Brown Band

Wells Fargo, No Barriers Warriors Join Forces with Zac Brown Band

Introducing concert goers to the No Barriers’ Warrior Strong Pledge, the Warriors to Summits program and the wounded veterans they’re helping in small, yet huge ways
Wells Fargo and Zac Brown Band teamed up to promote Warriors to Summits and the wounded veterans the program is helping.

Wells Fargo and Zac Brown Band teamed up to promote Warriors to Summits and the wounded veterans the program is helping.

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Wells Fargo and @NB_Warriors join forces with @zacbrownband to empower #veterans: http://spr.ly/6018BGAAG #SmallisHuge
Thursday, August 20, 2015 - 1:30pm

CAMPAIGN: Wells Fargo's Culture of Caring for Communities

CONTENT: Press Release


SAN FRANCISCO, August 20, 2015 /3BL Media/ – Wells Fargo & Company (NYSE: WFC) has teamed up with three time GRAMMY award winning Zac Brown Band to introduce concert goers to the No Barriers Warrior Strong Pledge and Warriors to Summits. The program empowers a team of veterans and transitioning service members with disabilities to overcome barriers – both small and huge – by working together to live a life of purpose.  Wells Fargo has been committed to military, veterans and their families for more than 160 years and has sponsored the 2014 and 2015 Warriors to Summits programs.

The 2015 Warriors to Summits team of wounded veterans is training to ascend Gannett Peak in Wyoming on Sept 11, 2015 following three team training sessions. During their second training in Park City, Utah, the team had the opportunity to meet Zac Brown Band. Like Wells Fargo, Zac and his band have been strong supporters of those serving the nation, veterans and their families and look forward to promoting the Warriors to Summits program.

“We’re lucky to be in a position to help bring awareness to the Warriors to Summits program,” said Zac Brown. “It’s great that companies such as Wells Fargo help support No Barriers USA and veterans. If we can inspire other people to support veterans through this initiative, as well as others, then that’s a good thing.”

At select Zac Brown Band concerts, Wells Fargo will host a promotional activation station that will give attendees the opportunity to take the Warrior Strong Pledge:

I PLEDGE to respect, support and honor our veterans for being an example of courage and strength both in their service and their transition back home. I promise to follow their example and become warrior strong. I will always remember that no matter what barriers I face, what’s within me is stronger than what’s in my way.

The activation station will also feature photo ops in front of a backdrop of the band, a looping video of the band with the Warriors to Summits team, and bandanas and dog tag giveaways.  Concerts cities include Boston, Washington, D.C., New York City, Chicago, Los Angeles, Dallas and Mountain View (California).

“By working together with Zac Brown Band, we hope to get the word out about Warriors to Summits and the challenges facing wounded veterans,” said Jamie Moldafsky, Wells Fargo Chief Marketing Officer and No Barriers USA Board Member. “Our goal is to share these inspirational veteran stories that show us there’s no problem so big that we can’t overcome it - one small measure at a time.   We believe that small measures can make a big difference for individuals and communities, and that little by little, we can do a lot.”

To learn more about the Warriors to Summits expedition, or to see how you can do your part for our nation’s veterans and other non-profit organizations, check out our interactive map.

No Barriers Warriors

No Barriers Warriors is a program of No Barriers USA whose mission is to unleash the potential of the human spirit. The program empowers veterans and transitioning service members with disabilities, and survivors of the fallen, to overcome barriers and unleash their potential. Their experiences serve as both an opportunity for growth and catalyst for change as these brave men and women stretch boundaries, build teams, innovate through adversity and step up to lead and serve others. Complementing the reintegration process, this program provides quality transformative experiences that inspire warriors to grow and continue to contribute their absolute best to the world.

About Zac Brown Band
Three-time GRAMMY winners and multi-platinum artists Zac Brown Band have become one of music's most heralded acts. Their latest album JEKYLL + HYDE, out now on Southern Ground Artists/John Varvatos Records/Big Machine Label Group/Republic Records, marked the band's third consecutive #1 debut on the Billboard 200 chart. Together with their three platinum-selling albums, Uncaged, You Get What You Give, and The Foundation, and their 2013 project The Grohl Sessions Vol. 1, the band has sold over seven million albums to date. On the radio, the band has earned a historic series of thirteen #1 hit radio singles and became only the second artist to top both the country and active rock formats. Zac Brown Band are currently out on their largest North American Stadium Tour to date which includes two history making performances - a first ever three-night run at Fenway Park, and the first ever concert at Coors Field. Additional stadiums include Wrigley Park, Nationals Park, Citi Field, Comerica Park and Citizen's Bank Park. Zac Brown Band is managed by ROAR, a Beverly Hills-based artist and brand management company. The band is also represented by CAA, public relations firm Shore Fire Media and strategic digital marketing agency Girlilla Marketing. Additional information can be found at http://www.zacbrownband.com.

About Wells Fargo’s Commitment to the Military and Veterans

Wells Fargo has been helping military members and veterans succeed financially for more than 160 years.  Throughout the years, Wells Fargo has supported and empowered military members and veterans through initiatives to recruit and retain team members, and through foundation donations, countless volunteer hours and event sponsorship.

In 2012, we created the Military Affairs Program (now titled Military & Veteran Segment) to expand our outreach to members of the military, veterans and their families who may be facing financial hardships as part of our commitment to helping communities succeed by being a part of the solution.

Wells Fargo’s Program has surpassed its original three-year, $35 million goal by donating more than $49 million in its first two years toward programs to help military members veterans and their families achieve and maintain homeownership, attain successful career transitions and succeed financially.

 Wells Fargo has:

  • Donated or is in the process of donating to wounded warriors more than 280 Real Estate Owned (REO) properties valued at more than $45 million
  • Hired more than 3,800 veterans, and participated in more than 500 military job fairs since 2012. More than 150 team members are on military leave at any given time.
  • Launched Hands on Banking® for Military, a financial education program that has been viewed by more than 61,000 people since July 2013
  • Donated well over $12 million to military- and veteran- related nonprofits since 2012

To learn more about Wells Fargo’s commitment to the military and veterans, please visit wellsfargo.com/military/veterans.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.7 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through 8,700 locations, 12,800 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 266,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2015 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.