Top Companies Communicate Sustainability to Consumers in Innovative Ways

Top Companies Communicate Sustainability to Consumers in Innovative Ways

by Vikas Vij
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Using #socialmedia and other innovative platforms to communicate info on #sustainability via @Justmeans #CSR

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Tuesday, March 10, 2015 - 8:00am



A company’s communication with consumers on sustainability does not have to be confined to annual CSR reports alone. A growing number of companies are now using social media and other innovative platforms to disseminate information on sustainability and convince people why it matters. These companies stress upon sustainability values that people can easily connect with, and do it in subtle ways without alienating them with sustainability jargon.

The top companies on this year’s Social Media Sustainability Index include Coca-Cola, Intel, Unilever, McDonald’s and Philips. All these companies communicate on a variety of sustainability issues with consumers, for the most part, without making a single direct reference to the “S” word.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.