Sustainable Brands Announces Program Details for Brand Innovation Conference in UK

Sustainable Brands Announces Program Details for Brand Innovation Conference in UK

IKEA, Mondelēz, adidas and MARS among companies confirmed to share sustainability-led innovations at SB’15 London, Nov 16-18th
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.@SustainBrands announces full #SB15London programme. @IKEA @adidas @MarsGlobal to join the conversation #susty

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Wednesday, September 30, 2015 - 9:00am

CAMPAIGN: Sustainable Brands '15 London

CONTENT: Press Release

SAN FRANCISCO, September 30, 2015 /3BL Media/ – Sustainable Brands® recently announced program details for its pan-European conference to be held at the Beaumont Estate in Windsor, November 16-18. SB’15 London will showcase disruptive business model innovations, new research on customer expectations and purchase drivers around sustainability and advances in how companies are transforming sustainability-led initiatives into profitable business outcomes. Over 400 senior-level brand strategists, sustainability executives and marketing executives are expected to attend and explore How brands are scaling sustainability to the next level Now.

Over 80 global thought leaders and practitioners who are influencing the way brands innovate and communicate will lead over 40 interactive discussion groups, breakout sessions, plenary presentations and networking activities. Every session will be specifically designed to allow forward-thinking executives the opportunity to explore and understand the implications of sustainability innovation in the context of creating, measuring and communicating brand value.

Distinguished faculty and highlights include:

  • Claudia Suárez-Gapp, Vertical Lead Public Development & Sustainability at Nielsen, Europe introducing a new report on the current state of consumer expectations and purchase driver around sustainability.
  • Joanna Yarrow, Head of Sustainability at IKEA UK and Ireland speaking on customer engagement and sustainable lifestyles.
  • Alexis Haass, Director of Sustainability at adidas speaking on the crucial role of structuring and executing innovative partnerships in bringing sustainable product design to market.
  • Albert Mathieu, President Biscuits Category Europe at Mondelēz speaking about a multi-pronged approach to creating shared value in the supply chain.
  • Dirk Voeste, VP of Sustainability Strategy at BASF speaking about how a breakthrough product portfolio assessment is changing business strategy and yielding new value.
  • Helen Crowley, Head of Sustainable Sourcing Innovation at Kering speaking on next-level sustainable sourcing and innovation.
  • Daniel Vennard, Global Sustainability Director, Corporate Strategy at MARS speaking on new approaches to tackling systemic problems and shifting entire product categories.
  • John Elkington, Founding Partner at Volans speaking on effective engagement of C-Suites, boardrooms and other leaders in a positive to drive business transformation at scale.
  • Paul Chong, Director of Watson Group, EMEA at IBM discussing the evolution of real-time market insights and smart interaction with stakeholders. 

Sustainable Brands is proud to announce support provided by sponsors and partners including BASF, UPS, Guardian Sustainable Business, Thomson Reuters, WBCSD, 2degrees, SustainAbility, Flocert, Triple Pundit and others. Offsetters is the official carbon offset provider and water will be neutralized by water projects offset through the Bonneville Environmental Foundation. Sponsor and partner opportunities are still available for companies with breakthrough ideas, tools and technologies that support business success in sustainability. Contact Jonathan Reese at +1 415.626.2212 for sponsorship opportunities.

The Activation Hub at SB’15 London

Functioning as a thriving marketplace of partners and solutions, The Activation Hub will be an integrated and action-centered component of the program. Highlights in the Activation Hub include BASF’s interactive module ‘Urban Space’ showcasing solutions for urban living and illustrating how innovation in chemistry supports sustainability in city living, and an interactive experience with UPS  and one of their trucks showcasing efficiency innovations with alternative fuel sources, gps piloting and fleet care. Those attending the Activation Hub at SB’15 London will find the conversations and tools necessary to explore how to activate sustainability-led initiatives within their organizations through demonstration and dialogue. Contact Emily Taken-Vertz at +1 415.626.2212 to learn more and discuss alternatives for companies wishing to participate in conversation and debate around a series of topics in The Activation Hub.

Registration is now open. Further information, including a list of speakers and sponsors, a downloadable brochure, volunteer opportunities and conference schedule for the November 16-18 event at the Beaumont Estate in Windsor, UK can be found at

About Sustainable Brands

Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media headquartered in San Francisco, CA.