People at the bottom of the pyramid represent $5 trillion in purchasing power. And international NGOs like PSI understand that market. In this video Karl Hofmann, President and CEO of PSI, discusses the immense opportunity in nonprofit-corporate partnerships to reach customers at the bottom of the pyramid and improve millions of lives. "Shared value is a priority for PSI because it's an opportunity to leverage unbelievable strength," he says.

His notable caveat: Shared value must be treated as a “grown-up investment.” Partners should be prepared to fail fast and agree on how to measure success. “If you want a hug, go somewhere else,” he says. “If you want measurable impact, then figure out how to partner with us.” 

Hofmann will also join the CEOs of Eli Lilly and Discovery in the keynote, Building Healthy Shared Value Strategies at the Enterprise Level, at the 2015 Shared Value Leadership Summit, taking place May 12-13 in New York.

Visit sharedvalue.org/2015summit to learn more.