“Plastic Fishing” Arrives in South America Moving Towards a Sustainable Future

“Plastic Fishing” Arrives in South America Moving Towards a Sustainable Future

FPT Industrial volunteers clearing up the banks of Lagoa Boa Vista lake in Brazil.

FPT Industrial employees collected an impressive quantity of plastic and other waste during the watercourse clean up in Brazil.

FPT Industrial employee volunteers collecting waste found on banks of the Suquía River in Argentina.

Volunteers from the FPT Industrial plant in Córdoba, Argentina gave their time to assist in watercourse clean up operations

Volunteers from the FPT plant in Sete Lagoas, Brazil collected an impressive quantity of waste during local environmental clean up operations

tweet me:
.@CNHIndustrial brand @FPTIndustrial takes sustainability to South America with their new ‘Plastic Fishing’ initiative which promotes environmental awareness. #SustainableFuture #HelpingNature http://bit.ly/2Pk5vJu
Monday, December 9, 2019 - 2:00pm

CAMPAIGN: Local Communities

CONTENT: Article

Always thinking of a better tomorrow and a more sustainable future, FPT Industrial a global powertrain brand of CNH Industrial N.V. (NYSE: CNHI/ MI: CNHI), brings “Plastic Fishing” to Brazil and Argentina, an unprecedented action in these countries that promotes environmental awareness. Already successfully carried out in Italy, where more than three tons of plastic were collected in the Adriatic Sea in just one month, the initiative arrives in Sete Lagoas, Brazil and Córdoba, Argentina.

Employees of the FPT Industrial factory in Brazil, located in the city of Minas Gerais, will work to clean the banks of Lagoa Boa Vista lake, one of the of the main tourist attractions of Sete Lagoas, bustling with sports and nightlife. Mario Coriale, FPT Industrial Plant Operations Manager at Sete Lagoas proudly stated that, “each of us has a role to play in improving the environment for the future of Planet. FPT Industrial has moved in the right direction through concrete and collective actions.”

While the volunteers from the FPT Industrial plant in Córdoba also played their part, cleaning the banks of the Suquía River, collecting all the waste and then separating the plastic for recovery. "The “Plastic Fishing” is a very good project, we are generating a culture with our employees through voluntary activities, social and environmental commitment,” said Maximiliano Quaino, the FPT Director of the Córdoba plant “It is an event that will benefit and enrich our staff.”

FPT Industrial is inspired by the principles of transparency, participation and efficiency, aimed at growing and creating long-term harmony with people and the environment. The brand seeks to promote responsible behaviour and actions that generate awareness and help reduce mans impact on the planet. FPT Industrial South America Marketing Manager Isabela Costa commented “with “Plastic Fishing”, we reinforce awareness about preserving the environment, which is paramount to our own health and nature itself. We are on the road to a greener future.”

CNH Industrial (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com