PepsiCo Partners with Masters Students to Improve Lives of Waste Collectors in Jakarta, Indonesia
PepsiCo Partners with Masters Students to Improve Lives of Waste Collectors in Jakarta, Indonesia
Summary
Master's students at the University of Michigan School of Natural Resources and Environment are partnering on a project with a committee of PepsiCo representatives to develop a multi-dimensional project that seeks to create a positive social and environmental impact on the lives of “waste collectors” in Jakarta, Indonesia.
The current master’s project team has been working with a committee of PepsiCo representatives from various functional departments including: corporate social responsibility, environmental sustainability, supply chain, global relationship management and local sales, to develop a multi-dimensional project that seeks to create a positive social and environmental impact on the lives of “waste collectors” in Jakarta, Indonesia. These “Pemulung” earn money by gathering and selling post-consumer plastic (primarily bottles) later sold for recycling.
This project involves: corporate environmental strategy, deep stakeholder engagement, and base of the pyramid solutions-making; in addition, strategic marketing/branding, risk analysis, social and environmental metrics development are components. More specifically, there is a research project underway with a local university, a SMS-text based application under development, and a Jakarta-based social innovation business plan competition in the works.
To read full details of the project, please click here.
PEPSI20668