Panera Bread Learns People Are Basically Good - A blog by Cindy Hoot

Panera Bread Learns People Are Basically Good - A blog by Cindy Hoot

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The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place. 

Thursday, July 8, 2010 - 4:25pm


Panera Bread sets an example with its non-profit cafe and challenges other corporations to push their philanthropy beyond writing checks.

Last month, I blogged about Panera Bread’s new non-profit cafe in St. Louis dubbed the St. Louis Bread Company Cares Cafe. The idea was simple… take whatever you want to eat or drink and instead of paying a cashier, drop whatever you can afford into a donation box.

Ron Shaich, who stepped down as Panera’s CEO last month, opened the non-profit cafe “to find out what human nature is all about”. He said he’s dreamed about doing something like this for years. Now, the cafe has been open over a month, and we want to know… what’s the verdict?

Did Panera’s social experiment prove that people are basically good at heart?

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