Noble's Ecor Material Adopts Cradle to Cradle Principle

Noble's Ecor Material Adopts Cradle to Cradle Principle

by Antonio Pasolini
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Noble embraces #sustainable practices to create cradle-to-crade certified @ECORglobal material - via @Justmeans

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Monday, December 15, 2014 - 8:00am



Can you imagine getting waste materials such as wood, office and cardboard paper, organic waste, in short,​ any type of cellulose fiber, and turn it into a resilient​, super green ​material for a wide range of applications? Well,​ ​someone​ has​ ​ done ​just ​that and turned it into a successful business with clients such as Google and Whole Foods.

The company is called Noble, ​it​ is based in San Diego​, California,​ and was founded by Robert Noble, ​a veteran in sustainable architecture and design​. The material in question, which has the profile of a sustainability superstar, is E​cor​. Developed in partnership with ​the ​USDA, it is 100​ percent​ recycled, 100​ percent​ recyclable, cradle-to-cradle certified and replaces wood, particleboard, fiberboard, MDF, aluminum, plastic, cardboard and other composites.

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Image source: Ecor

Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He edits, a top web destination for news and comment on renewable energy, and contributes articles on emerging technology to Gizmag. He is also a happy herbivore.