New Mobile App for Eco-conscious Consumers Funded by Google, Facebook, Amazon

In an insightful study by Google called “Mobile In-Store Research,” it was revealed that as many as 84 percent of smartphone shoppers use their devices to help shop while in the store. Almost a similar number of shoppers use mobile search to help make purchase decisions, according to Google.

Now, a new purchasing app called OpenLabel will allow consumers to receive product sustainability information and crowd-sourced user opinions by swiping barcodes. OpenLabel has received financial backing of $500,000 from online market leaders Google, Facebook and Amazon. The new app can influence the shopping behavior of eco-conscious consumers who can instantly decipher product labels at the point of purchase.

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Image Credit: Flickr via whiteafrican