More Than a Mascot: Aflac Duck Robot Comforts Kid Cancer Patients—and Sets an Example for Pharma

More Than a Mascot: Aflac Duck Robot Comforts Kid Cancer Patients—and Sets an Example for Pharma

By Beth Snyder Bulik
Aaron Horowitz, Catherine Hernandez-Blades and Carol Cone present My Special Aflac Duck at Lions Health. (Bulik) [Image courtesy of FiercePharma]]

Aaron Horowitz, Catherine Hernandez-Blades and Carol Cone present My Special Aflac Duck at Lions Health. (Bulik) [Image courtesy of FiercePharma]]

tweet me:
The @Aflac Duck has transformed from a TV commercial attention-getter to a comforting friend for children facing cancer. http://bit.ly/2X8TTv2
Thursday, June 27, 2019 - 11:10am

CONTENT: Article

CANNES, FRANCE—From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV commercial attention-getter to a trusted friend for children with cancer. The plush Alfac duck robot, with naturalistic movements, comes to life with quacks and nuzzles, but it also helps kids communicate.

My Special Alfac Duck comes with seven RFID emoji emotion cards to help kids convey through the duck how they’re feeling. It also has a catheter accessory kids can attach, its own “real” heartbeat, music and calming sounds and an interactive play app.

Contune reading on Fierce Pharma