Measure What Matters Most: Testing the B Corp Handbook, Part Two

Measure What Matters Most: Testing the B Corp Handbook, Part Two

by Julie Fahnestock
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Measure What Matters Most: Testing the #BCorpHandbook, Part 2 via @justmeans @juliefahnestock

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Thursday, February 19, 2015 - 4:00pm



It was one of the happiest days in my new company B Storytelling’s business history: a certified letter from Tallahassee was waiting for me in the mailbox. B Storytelling now has the paperwork to prove that we are officially a Florida Benefit Corporation. This means we can submit a copy of this letter, sign the Pending Certification Term Sheet and mail in our $500 filing fee to B Lab. In return, I have full access to the “Certified B Corporation, Pending” logo. This buys me time as I continue to work through the B Impact Assessment, putting Ryan Honeyman’s B Corp Handbook to the test.

Before You Dive Back In to Your Assessment:

The B Corp Handbook Tip: Talk to B Lab. Reach out to other B Corps in your industry.
In The Quick Start Guide (page 158), Honeyman encourages you to reach out to B Lab staff members as you work through the assessment. I was so glad I did this. They helped me to remember to focus on what matters most and helped me to contextualize the assessment for B Storytelling. Don’t wait until you’re overwhelmed to ask for their input.

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Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.