To Make Sustainability Real, Make It Personal

To Make Sustainability Real, Make It Personal

By Neil Hawkins and Joe Árvai
Dow employees applying real-time learnings from the Sustainability Academy to their team project, designed to support one of Dow's 2025 Sustainability Goals. Photo credit: Marc-Grégor Campredon

Dow employees applying real-time learnings from the Sustainability Academy to their team project, designed to support one of Dow's 2025 Sustainability Goals. Photo credit: Marc-Grégor Campredon

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READ: Is there a better way to integrate #sustainability into job roles? @DowChemical and @erbinstitute give Sustainability Academy participants the tools they need to be agents of change. https://t.co/SLVPEA13f2 @greenbiz #sustainablebusiness @neilchawkins @decisionlab
Thursday, October 4, 2018 - 2:00pm

From the perspective of business, engaging employees is critical to developing and advancing a company’s sustainability goals. The feeling is mutual from the perspective of current, not to mention future employees: A company’s sustainability goals are important to the process of attracting and retaining the top talent.

But meaningful engagement across the entire spectrum of a company’s operations can be challenging. Many employees are often unsure how their job roles connect with a company’s sustainability programs and strategies, and many companies find it challenging to integrate — and inspire — leadership on sustainability in the day-to-day activities in their workforce. The net result: Employees often end up being an underused and undermotivated resource in a company’s sustainability journey.

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