Mainstream Media is Starting to Notice

Mainstream Media is Starting to Notice

Wednesday, May 2, 2012 - 5:00pm

CAMPAIGN: The Truth Will Out


By Ashley Coale

Sustainability and CSR is no longer confined to niche publications or blogs. While traditional green or sustainability related online news sources (such as Triple PunditGreenBiz3BLMedia) remain strong and growing, coverage of sustainability and CSR is becoming a key piece of mainstream journalism and reporting.

Increasing consumer demand has changed the expectation of business responsibility and social action, and has also pressured mainstream media sources for more information. ForbesHuffington Post,BloombergFast Company, and Yahoo are all examples of mainstream sources that have come to include a full section or blog on sustainability, green issues, and/or CSR within the last several years. This uptick in coverage is important for the CSR field not just for pure quantity, but also the legitimacy that stems from coverage in highly respected mainstream and business publications.

Read more about mainstream media sustainability coverage on the CSRHub blog>>


Ashley Coale has a long-standing passion for business sustainability and the impact that strong, effective communications campaigns can have in catalyzing change. As the Social Media Editor, Ashley manages social media and communications outreach at CSRHub. She is responsible for crafting and implementing content and strategy. Her communications experience includes a wide range of causes including international development, human rights, and federal and municipal sustainability policy. She holds a bachelors degree from Wellesley College and a Masters degree from the London School of Economics. A native of Portland, Oregon, she now makes her home in Brooklyn. 

CSRHub provides access to corporate social responsibility and sustainability ratings and information on nearly 5,000 companies from 135 industries in 65 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.

CSRHub rates 12 indicators of employee, environment, community and governance performance and flags many special issues. We offer subscribers immediate access to millions of detailed data points from our 140-plus data sources. Our data comes from six socially responsible investing firms, well-known indexes, publications, “best of” or “worst of” lists, NGOs, crowd sources and government agencies. By aggregating and normalizing the information from these sources, CSRHub has created a broad, consistent rating system and a searchable database that links each rating point back to its source.