Love Trees? Prioritize Wildfire Restoration and Fighting Deforestation

Love Trees? Prioritize Wildfire Restoration and Fighting Deforestation

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Love trees? Prioritize wildfire restoration and fighting deforestation:
Thursday, October 29, 2020 - 9:00am

CAMPAIGN: Arbor Day Foundation News

CONTENT: Article

Originally published on 

But, please, it’s time to refine the dialogue: While tree-planting events in parks or schoolyards make for great photo opps, we should devote far more time to acts of restoration and conservation. That’s where we really need corporate support, both in the form of dollars and any expertise on the ground your team can provide. 

That’s the spirit of the Wildfire Restoration Collaborative launched this week by the Arbor Day Foundation along with AT&T, Facebook, FedEx, Mary Kay, PepsiCo, Procter & Gamble and Target. The first order of business: digging in to support the restoration of 8,000 acres in the burn scars of the 2018 Carr and Camp Fires. Projects in Australia, Canada and other affected U.S. forests are on the future agenda. This translates into roughly 2 million trees.

Wildfire restoration is more important than ever, given the intensity of blazes fueled by climate change in the form of hotter, drier weather, according to Arbor Day Foundation President Dan Lambe. It’s critical for rebuilding forest ecosystems and watersheds. 

"What we’ve seen lately is tree seed source being destroyed by usually hot and long-burning fires, making it difficult for forests to fully regenerate," he told me in written remarks. "Meanwhile, shrubs and brush are being left behind to act as fuel for the next megafire. Our local planting partners help determine the species, number and space of trees to promote regeneration while preventing fires of this drastic severity in the future."


Jennifer Hallaman
+1 (402) 473-2024
Arbor Day Foundation
CATEGORY: Environment