KFC Launches Charitable Effort Add Hope™ To Fight World Hunger

KFC Launches Charitable Effort Add Hope™ To Fight World Hunger

New Initiative Would Make Colonel Sanders Proud
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.@KFC Launches @KFCAddHope To Fight #WorldHunger http://3bl.me/5t29zn #CSR #philanthropy @YumBrands #ColonelSanders
Tuesday, September 15, 2015 - 12:15pm

CAMPAIGN: Yum! Brands Citizenship & Sustainability: People

CONTENT: Press Release

Louisville, Ky.September 15, 2015 /3BL Media/ -- Kentucky Fried Chicken® was built on Colonel Harland Sanders' values. This month, KFC asks Americans to join them in following in his philanthropic footsteps with the launch of Add Hope, a global initiative to improve the lives of millions struggling with hunger throughout the world.

KFC's Add Hope platform will provide funds to supply food to the world's underprivileged via the United Nations World Food Program (WFP), which helps 80 million people struggling with hunger across 75 countries. KFC employees in the 4,000+ restaurants around the country are also encouraged to support local communities through volunteerism and KFC's local food donation programs.

Raising money to help feed the world's hungry is an effort the Colonel would proudly stand behind. When asked about his philanthropic efforts, Colonel Sanders once said, "I never had any desire to be the richest man in the cemetery." After selling Kentucky Fried Chicken, he donated much of his wealth to the betterment of those less fortunate, disseminating it among charities, churches, and hospitals.

"KFC is a global organization built on the values of one incredible man, Colonel Sanders," said Jason Marker, President, KFC US. "Colonel Sanders helped people wherever he went, all around the world, and we are continuing with that great tradition by driving a movement to end world hunger through Add Hope."

Since 2007, Yum! Brands including KFC, has helped raise $600 million for the World Food Program and other hunger relief organizations to provide 2.4 billion meals to those in need. To date, 1.5 million of the company's employees, franchisees and their families have volunteered millions of hours to aid these hunger relief efforts in communities worldwide.

Through September 28, 2015, KFC gives customers and fans three ways to donate to the Add Hope initiative: 

  • Donate in-store at participating restaurants; a $1 donation feeds 4.
  • Donate by texting KFCWHR to 90999 to automatically donate $5.
  • Donate at addhope.kfc.com

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips, Hot Wings™, Go Cups, Famous Bowls™, Pot Pies, freshly made chicken sandwiches, biscuits and home-style side items. There are more than 19,400 KFC outlets in 120 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).