Innovative Tech is Transforming Agriculture

Innovative Tech is Transforming Agriculture

by Julie Fahnestock
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Developing new varieties of virus resistant seeds. Is this the creation of #sustainable crops? More on @Justmeans

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Friday, October 24, 2014 - 8:00am



Farming and technology. Not words the average consumer associates with one another. But for Soli Ltd, an Israel-based, farm-tech and food export company that specializes in the breeding and cultivating of hybrid vegetable seeds, and Tian Leh Eco-Farm, a farm in China that focuses on producing high quality produce, farming and technology work hand-in-hand.

“Farm tech encompasses all parts of agriculture,” Issac Liebreich, Founder of Soli and expert ergonomist, told me. “For example, we use a computer system to control irrigation, climate, fog, lighting and pest control in our greenhouses.”

Farm technologies help produce higher yields and more importantly to Soli and Tian Leh Eco-Farm, higher quality. Open field crops can also incorporate farm technology systems and include virus resistant, seed hybrids, seed breeding and variety expansion.

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Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.