Innovation: An Inside Job?

Innovation: An Inside Job?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
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Innovation: An Inside Job? by @TaigaCompany #sustainability
Monday, August 16, 2010 - 2:13pm


Employees are often argued to be the greatest resource of a company.  But are all employees valued equally when it comes to innovation?   Is there a means to communicate that innovation up through the organization? 

One culprit in the innovation process stems from limited organizational structures.  Another is from dismissing the unusual suspects of innovation.  Sometimes, the search for innovation benefits from listening to people who are not the usual idea generators, who might look and seem different.
While an open innovation approach to business sustainability offers stakeholders the opportunity to become engaged in the future of a business, it also recognizes that all  key stakeholders have a vested interest the success of the company, creates openness to new ideas that promote business success.  The trick is engaging employees at all levels of the organization - including the unusual suspects.
Why is this important?  Consider this on a personal level. No one knows your job like you do.  You have day to day knowledge of potential gains related to suppliers, customers, and productivity.    Once oriented to the corporate CSR vision, sustainability plan, and the sustainable business strategies pursued, (whether that be water, energy, carbon, sustainable supply chain), you as an employee have a lens in which to view current position.  That contrast is the spark for innovation for your specific job and how it fits in the larger context of business operations.  This applies from a janitorial position to the CEO position. Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



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