Have No Fear, The B Corp Handbook is Here. B Storytelling Puts It to the Test.

Have No Fear, The B Corp Handbook is Here. B Storytelling Puts It to the Test.

by Julie Fahnestock
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Compare @juliefahnestock's journey through B Lab assessment to yours: http://bit.ly/1H6kdfE #Bcorp #CSR via @Justmeans

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Thursday, January 29, 2015 - 8:00am



I’m a solopreneur and I want to belong. I want to belong to the B Corp movement where companies like Method, Etsy, WorkSquare, Suncommon and Green Mountain Power hang together. But what does it really take to join them? Does it make sense for me to spend the time working through a lengthy questionnaire, pay $500, form a Board of Advisers, organize an audit and track all of my impact? If I commit to all of this, will I have time to do my real job, as in provide content strategy and storytelling for the B Corp community?

For me, it’s a no-brainer. I’m joining the B Corp movement. I believe it formalizes “social enterprise” like no other model ever has before. I started B Storytelling—B as in B Corp—to help popularize the good things happening through the movement. I understand the unique B Corp story because I too, balance profit with mission. But I’m still in startup mode, so for now, everything on to-do list is an urgent priority; completing the B Lab Assessment has been pushed farther and farther down on my list. Until now. Why now? Because Ryan Honeyman’s B Corp Handbook has helped soothe my fears. I hope I can file for “pending B Corp status” (B Lab now offers “Pending Status” for startups) soon. So, for the next few weeks, I’ll be putting Honeyman’s tips to the test. I’ll share my own journey through the B Lab Assessment so that hopefully, yours can be a little easier. 

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Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.