The Growing Role of Virtual Conferencing and Webinars in the Sustainability Meeting Landscape

The Growing Role of Virtual Conferencing and Webinars in the Sustainability Meeting Landscape

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The Growing Role of Virtual #Conferencing and #Webinars in the #Sustainability Meeting Landscape by @TaigaCompany
Tuesday, April 27, 2010 - 2:38pm


A report last month by Market Research Media said the virtual conference marketplace will grow over the next five years. Why?  Because, sustainable businesses looking to reduce cost, increase productivity while simultaneously reduce environmental impacts are looking to virtual conferencing and webinar technology to do the trick. 

The usual discussion around environmental benefits of virtual meetings centers on carbon output from commercial air travel.  However viewed from the cumulative perspective of a conference, the cost savings and environmental attributes add up.  As noted by Ken Molay, President of Webinar Success, traditional conferences require "presenters and attendees to travel to a central location for a physical meeting, it’s not just the air travel that impacts the environment. A meeting room that had been sitting dark now needs lighting, air conditioning, electricity for sound systems, vacuuming, possibly washed and dried tablecloths, and so on. Attendees use hotel rooms with yet more resources devoted to lighting, temperature control, washing sheets and towels, vacuuming, etc. If you serve meals or snacks to your attendees, you are responsible for additional transportation of the ingredients, along with the impact associated with cooking, serving, and clean up." 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".




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