Employee Volunteerism: Why Not All Companies?

Employee Volunteerism: Why Not All Companies?

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The benefits of employee volunteer programs are numerous (and well documented). So why aren't more companies taking part? Emily Rothberg speculates on the reasons employee volunteer programs aren't more prevalent, how to move past common issues, and what successful employee volunteer programs have in common.

Wednesday, March 18, 2015 - 6:20am

By Emily Rothberg

It seems easy. Why doesn’t every company offer employee volunteer programs?

More and more companies are offering paid volunteer time off (VTO), with the CECP 2014 Giving in Numbers Report showing 59% in 2013, an 8% increase from 2010. And, the business case for employee volunteerism is beyond well-documented.

So, why aren’t employee volunteer programs standard practice? Two business challenges can undermine the best of intentions: Determining what counts, and determining the end game.

What Counts?
If a company’s employees volunteer, does that a program make?

How a company decides to track and report time, or recognize and reward employee volunteer efforts, matters. If my manager allows me to leave work an hour early to prepare a meal for a homeless shelter, and I make up that hour by coming in early the next day, is that a program? If I plant trees at my daughter’s school and input those hours in the company’s volunteerism platform, should the company get credit for the activity? And, if the answer to these scenarios is yes, does any company not have a volunteer program?

On the other end of the spectrum, if what counts are only activities aligned with a company’s strategy, or managed by the corporate citizenship/ CSR staff, such as a company day of community service with a pre-approved menu of activities, and my supervisor is strongly encouraging my participation, have I been “volun-told?” Have we messed with the entire spirit of volunteerism?