Employee Engagement: Why It Matters Now More Than Ever Before

Employee Engagement: Why It Matters Now More Than Ever Before

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With workers more selective about quality of work, corporate philanthropy enables, empowers and engages employees http://ow.ly/JYpQX

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Corporate philanthropy boosts employee retention

Thursday, March 5, 2015 - 11:40am

CAMPAIGN: JK Group's Long Term Giving Best Practices


Younger American workers are increasingly the focus of corporate attention because they will make up 75% of the U.S. workforce by 2025. But study after study shows that this younger generation isn’t content walking in the footsteps of those that came before them but is intent on charting its own course. For example, as Exhibit 1 below shows, while 75% of surveyed baby boomers intend to stay with their employers for the long term, merely 46% of younger professionals (aged 20 to 29 years) value long-term corporate loyalty. Younger workers, instead, believe in long-term loyalty to their own passions and are focused on aligning careers and core interests. So while workers would adapt to corporate needs in earlier generations, the tables have turned and corporations now need to adapt workplace environments to millennial needs, on the professional front and beyond. Employee commitment can no longer be assumed and corporate loyalty now needs to be earned. Click here to read more.