Does Reputation Matter?
Does Reputation Matter?
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Does Reputation Matter? http://3bl.me/26ba47 by @TaigaCompany #sustainability
Tuesday, March 30, 2010 - 3:10pm
Today’s consumers are becoming more educated, and many companies are realizing there is a diminishing return in simple ‘green’ marketing. The dramatic increase in global eco awareness has resulted in a significant shift in ‘green’ consumer expectations. Leading businesses are realizing consumers are now in driver’s seat and that actions speak louder than words.
According to a study by Green Seal and EnviroMedia Social Marketing:
• Only 9 percent of consumer say green advertising is their primary influencer
• 15 percent cite brand loyalty
• 19 percent say word of mouth
• And 25 percent of consumers say it is a product’s reputation
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