Does Reputation Matter?
Does Reputation Matter?
tweet me:
Does Reputation Matter? http://3bl.me/26ba47 by @TaigaCompany #sustainability
Tuesday, March 30, 2010 - 3:10pm
NEWSROOM: Taiga Company
CONTENT: Blog
Today’s consumers are becoming more educated, and many companies are realizing there is a diminishing return in simple ‘green’ marketing. The dramatic increase in global eco awareness has resulted in a significant shift in ‘green’ consumer expectations. Leading businesses are realizing consumers are now in driver’s seat and that actions speak louder than words.
According to a study by Green Seal and EnviroMedia Social Marketing:
• Only 9 percent of consumer say green advertising is their primary influencer
• 15 percent cite brand loyalty
• 19 percent say word of mouth
• And 25 percent of consumers say it is a product’s reputation
TAIGA5672
Contact
Taiga Company
www.TaigaCompany.com
http://twitter.com/TaigaCompany
http://www.facebook.com/TaigaCompany
http://www.linkedin.com/in/julieurlaub
http://www.linkedin.com/in/julieurlaub
http://3bl.me/qacg57
More From Taiga Company
Friday, March 8, 2013 - 7:00am
Thursday, March 7, 2013 - 7:00am
Wednesday, March 6, 2013 - 7:00am