A Day with an Effective Pro-Social Business

A Day with an Effective Pro-Social Business

Wednesday, April 18, 2012 - 5:30pm


By Ashley Coale

Last week was the TOMS shoe company “One Day Without Shoes” – a day to raise awareness for TOMS’s mission of providing shoes to children who need them. I had the opportunity to be privy to the experience of two colleagues who were taking part and going shoeless.

The bare feet sparked an interesting discussion about the impact and success of the TOMS business model. TOMS’s do-good efforts are decidedly non-systemic, meaning they focus on the number of shoes donated over big, system-disrupting changes like health care infrastructure or education policy. And for the most part there is a significant lack of hard data on the business model’s impact. So how do we judge TOMS’s success?

To read more on the impact of pro-social businesses and TOMS shoes, visit the CSRHub blog >>


Ashley Coale has a long-standing passion for business sustainability and the impact that strong, effective communications campaigns can have in catalyzing change. As the Social Media Editor, Ashley manages social media and communications outreach at CSRHUB. She is responsible for crafting and implementing content and strategy. Her communications experience includes a wide range of causes including international development, human rights, and federal and municipal sustainability policy. She holds a bachelors degree from Wellesley College and a masters degree from the London School of Economics. A native of Portland, Oregon, she now makes her home in Brooklyn, New York.

CSRHub provides access to corporate social responsibility and sustainability ratings and information on nearly 5,000 companies from 135 industries in 65 countries. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.

CSRHub rates 12 indicators of employee, environment, community and governance performance and flags many special issues. We offer subscribers immediate access to millions of detailed data points from our 140-plus data sources. Our data comes from six socially responsible investing firms, well-known indexes, publications, “best of” or “worst of” lists, NGOs, crowd sources and government agencies. By aggregating and normalizing the information from these sources, CSRHub has created a broad, consistent rating system and a searchable database that links each rating point back to its source.